If you really think, that someone from manufacturers or sellers will offer you the qualitative goods for the low prices with a loss to themselves, you are deeply mistaken.Cheap goods
So all the same, where the cheap goods come from? Strangely enough, but that is not simply cheap goods, but the goods under below cost prices: every possible sub-standard productions, the goods of firms which have not passed conformity certification to the international norms of quality and safety, the goods which service life do not exceed a warranty period, and some of them often break in a month after purchase.
If these goods are so bad, why they stand only on 10-40% less than the qualitative goods of known manufacturers? In it all grandiose deceit of poor-quality goods sellers, a deceit with the price arrange, is covered. If make a normal margin waste (real for these goods) the price will not involve buyers, on the contrary - it will frighten them off.
The margin on these goods is not less than 300-500 % of their procurement price so, and differently, whence sellers of such goods take money for repair of a large quantity of marriage and malfunctions, where they take money for such scale advertising campaigns! Did you think about it? For you transatlantic sale theorists and their followers have thought already. They look on you hardly better, than at monkeys, they are completely confident, that can sell any poor-quality goods to you, if only making it correctly.
Technique of sale of the waste, poor-quality goods.
It may be suprising but to sell the poor-quality goods, more waste goods are necessary even more useless, cheaper.
And what to do with this absolutely needless goods, you ask? To GIVE YOU GIFTS!!! To create with needless, poor-quality things a freebie aura. And, who does not love a freebie?
So to sell initially cheap and poor-quality products, it is necessary to put to them even more more useless things and name these unnecessary things a GIFTS!
And the most important thing is an advertising! There is no not simply an advertising, and advertising promising, that if you buy from these «sellers of cheap pleasure» you remain are happy for all life, and still you necessarily should: to save time (though all on the contrary) and, necessarily to feel confidence (here only not clearly in what, probably, that have inflated you). Advertising necessarily should be big and colourful, and persons of sellers in such shops zaiskivajushche-smiling. They are immensely glad foist to you the bad, poor-quality goods for money!
Who tries to force to buy us the poor-quality, cheap goods?
Usually, if in similar sales local businessmen start to be engaged, they quickly burn through. In a year to them in shop people come only or visitors, or absolutely not not respecting both time, and not regretting money.
Therefore in sale of the poor-quality "super-cheap" goods visiting "guest performers" - nonresident firms usually are engaged. They at any moment can curtail shop and leave area. Then both on a guarantee and with claims to address there will be already no place. So they always also do in a year-two of work.
Usually such visiting firms open shop in crowded, already proved with a positive side, a place. And it is even better, if round this place lives many people with a low prosperity, with a low educational level, those whom most easier to deceive by means of a freebie.
Such firms guest performers usually have the loud attractive name of type: «Super technics», «for all», «the Techno a maximum» it is possible to think out Video of audio still for a long time. The purpose of names one - to resemble the name of the large Moscow firms, which advertising we periodically we see on the TV.
As it is not strange, but the technique of sales of the cheap poor-quality goods also very well operates in places with very high educational level. Than it is caused? All is very simple. First, it is latent belief almost each Russian person, that once and to it gold mountains on a freebie will get. The second, so-called grief from mind, or inability (impossibility) to study on another's errors. As clever people cannot extend about the errors. They will better keep silent that have bought junk for decent money, having regretted 500-1000 roubles to the goods of known firm.
Here also it turns out that clever to grow wiser still, it is necessary to everyone to pass through these dishonest «sellers of pleasure», promising super-possibilities, quality, pleasure from purchase and confidence of tomorrow, for the most lowest prices!
How to protect yourself from «expensive freebie»?
It is the most difficult to be kept and not to spend money on poor-quality (ostensibly cheap) things when you in every possible way stimulate. Tickle and stroke as ants a plant louse. Offer, promise, promise all blessings, pleasures, gifts, free smiles - ONLY BUY!
What now not to buy at all? Is not present to buy the necessary things - it is necessary. But everything, that for this purpose it is necessary - to trust the experience and knowledge. You not live the first day on light. You have wide experience of purchases, the favourite shops in which they do not deceive you and simply sell. The best expert in the field of purchases it YOU! Trust itself, instead of the beautiful wrapper fawning, promising advertising and slippery smiling sellers! Simply include the brain, and it will not bring you.
Some consequences of purchase ostensibly qualitative, but the cheapest goods.
The first what you should face - disappointment. Disappointment in consumer characteristics of the "cheap" goods. Yes works, but not so it is good as at the neighbour's. For example, the vacuum cleaner sucks a dust, but does not suck in, in microwave the grill works, but result not that, or the TV shows, but quality of the image awful - process is, and the satisfaction is not present. And, notice, all it for your money!
The second, is breakage of the "cheap" goods. To you very much will carry, if it works hardly more a warranty period - on it such goods and are calculated. Though you, probably, consider, that will carry, if will break during a warranty period. Naive, then you also will understand, that have got for the money not only the poor-quality goods, but also still a heap of hemorrhoids.
You sometime tried to hand over in visiting firm the goods on a guarantee? Is not present? Then at you still all ahead. They will rest, and to fray you nerves to the last is their work. And when such as you there is a great variety - they is simply curtailed sales and will disappear, and you remain in private with broken "miracle". Or with the offer to go to hand over the goods on repair in other city - road, naturally, at your expense. Cheerful prospect?
Last recommendations.
1) do not believe, that someone wishes to sell to you gold under the iron price simply because of love to you. You simply are deceived!
2) do not trust the big expensive advertising, all money for this advertising, they finally take from you - having sold you the waste goods with the margin of 300-500 %.
3) the Gift at purchase is a pleasant addition, instead of attraction means to make purchase. If you did not expect and you are given smth. - they say "thanks fur purchase". If they promise to you some present - you entice by means of a freebie that you have paid the big money for cheap things. Do You have superfluous money?
4) Anybody except you is not your authority during purchases. The best expert in the field of purchases and sales are you. Switch on the brain, it will not fall you!
